The Foundations
Ten Principles That Reframe Professional Selling.
The enduring rules that shape professional behavior and decision-making in the Sales Orientation™ methodology.
Principle 1
The salesperson sells; the customer buys.
These are two connected but independent journeys. The salesperson controls the process; the customer owns the decision.
Common Mistake Corrected
Trying to force or own the customer's decision.
Professional Reflection
"Am I focusing on my execution or trying to control their choice?"